Wednesday, 22 April 2015

Style Destination Vintage Style

This 24th April-3rd May brings Colchester Style Destination, showcasing the best of fashion and design in Colchester, The Scert Vintage Fair are proud to be involved with this event with lots going on at the fair on Saturday 25th April in Colchester Town Hall.

With an eclectic mix of vintage, reproduction vintage and artisan made fashion and fashion accessories showcasing in Colchester Town Hall on Saturday, it's the  perfect opportunity to style them together in a fashion show on the main stage of the iconic Moot Hall.  At the Secret Vintage Fair we believe style can be sustainable and reinvented as well as beautiful, most pieces are vintage or handmade so have a lower environmental impact. In addition the fashion show will aim to raise the awareness of and some money for The Tom Bowdidge Foundation through donations from the traders involved and any donations from the public who view the show. 


Vintage is such a personal thing and we think that it is not just the retailers who should dictate the style but YOU the customers who wear it. As such during fair and the remaining period of Style Destination we will be picking a ‘Best Vintage Dressed’ winner. Those interested in taking part can put themselves forward, plus we’ll be buttonholing the lookers ourselves! Entry is £1, all of which goes to The Tom Bowdidge Foundation, the entrants photo will be taken for us to look back on and use for social media purposes. The Best Dressed shortlist will be selected by our judges and announced on our Facebook page at the end of Style Destination on Saturday 2nd May. Likes and votes for favourites will be taken into account before the final decision is made. The vintage victor will receive a £20 voucher from one of our sponsors, East Coast Diner, plus receive VIP entrance to the next Secret Vintage Fair where they can have a professional photograph taken by SJR Photography.

At the fair we intend to stage an area as a studio style set up. Our styling team will be wandering around the fair to pick out and select the best outfits, accessories and homewares to shoot in an editorial style way. For the fashion shoots we will be using models from the fashion show and styling them in various traders’ key pieces using SJR Photography to photograph them. The background will be kept plain and muted so that the garments and accessories stand out. Plus for the homewares, these will also be co-ordinated and curated into still life shots with a very editorial feel. The aim is to produce a selection of strong imagery that we can use for Secret Vintage News (our online fair zine), for PR to pitch to a cross section of media contacts, our website and social media channels. All involved will have appropriate accreditation.


Not only will you be able to walk around and peruse the retailers at the fair but we are also have a jam packed line-up of entertainment on the day which we hope inspires our customers to try something new. From our family-friendly non-risque burlesque which aims to inspire body confidence, to the dapper riders on penny farthings throughout town showing style doesn't have to stop just because you are on the move.


We are ony part of Style Detsination, head to their Facebook page to see lots going on in Culver Square, Lion Walk, and throughout town, bringing together a huge range of retailers in Colchster

Share your vintage style throughout Style Destination with using the hashtag #secretvintage and  #styledestination tagging us on Instagram and Twitter @SVF_Essex

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